Evaluation Copy of the Software

One of the key "try before you buy" techniques used by product marketers in the software industry is for a qualified prospect to download an evaluation copy of the software. The evaluation copy of the software would typically have a time period (usually a month) associated with it. Another form of trial version is when you want to release a "pre-production" version of your software for testing purpose to a select few customers. In this post, I will be talking about the first case. You already have general availability(GA) release of your software. You are making your software available to a prospect for evaluation purpose.

Some of the key questions to consider: