PEDAL Traits - A Tribute to Ranjan Das

Ranjan Das had an extraordinary amount of achievements in 42 years of his remarkable life! He had successfully launched two companies on his own, co-founded the xApps business in SAP, and as the CEO of SAP India was scaling new heights by the time of his untimely death in October 2009.You can read about the tribute from SAP for Ranjan here.

Solutions Marketing for Software

What's the difference between product marketing and solutions marketing? As a software product company what solution marketing do you do in addition to product marketing? Do you always need special focus on solutions marketing separate from product marketing?

After all, we should all be selling solutions that solve real customer problems, not peddle products!