Nothing is probably riding the hype cycle as much as social media these days. By the majority of indicators social media is not a fad anymore. It's revolutionizing the way we communicate and it's here to stay. Given all the buzz around it though how do you leverage it effectively as a B2B Marketer?
Just because social media is a new platform does not mean that "old" marketing principles do not apply any more. It's easy get swept by thinking "this time its different" (remember the "innovative" approaches of company valuations during the dot com days of late nineties?)
Here are a few principles to keep in mind when you are starting out with your social media campaings:
Monday, March 21, 2011
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