7 Tips for Better Search Engine Marketing

Whether its for buying a car or a flight ticket, consumers have been using the internet  as research a media for a while now. Increasingly, in the B2B world, customers are showing up on-line to do a lot of their primary research. As such, effective on-ine marketing is becoming a must-have tool for a B2B marketer.

In this post I will provide some broad strokes on tips for running effective paid search campaigns. In future posts, I will write about each of these tips in more details individually.